oDesk Advertising Skills Certification test

oDesk Advertising Skills Certification test

Q.1: When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

 a. Wallpaper

 b. White label

 c. Brand enforced

 d. Covert

 

Q.2: An Ad in the Island position of a newspaper is on the editorial page.

 a. True

 b. False

 

Q.3: What does a ‘Spot’ mean in advertising?

 a. Radio/Television advertisements

 b. Fashion advertisements

 c. Business advertisements

 d. Consumer durable advertisements

 

Q.4: The Research and Planning Department of an advertising firm works collectively with the _____?

 a. production team

 b. creative team

 c. media

 d. accounts team

 

Q.5: In which kind of advertising is consumer generated content incorporated?

 a. Involvement marketing

 b. Affinity marketing

 c. Communal marketing

 d. Personal story marketing

 

Q.6: What does “spec” mean in advertising?

 a. It means work that is done for a client without a contract or job order

 b. It means work that has been produced in the media

 c. It means work that has been approved by the media

 d. It means work that has been copied from some source

 

Q.7: What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

 a. Critical brand identity recall

 b. Critical brand awareness recall

 c. Brand franchise

 d. Default brand inclination

 

Q.8: In 1950s, they were known as ‘slogans’. What are they now known as?

 a. Catchphrase

 b. Marketing line

 c. Trademark line

 d. Tagline

Q.9: The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____?

 a. interactive agency

 b. in- house agency

 c. technical agency

 d. direct agency

 

Q.10: What does a campaign mean?

 a. A series of ads that follow the same strategy or objective

 b. A series of ads presented to the high tech clients only

 c. A term used frequently in direct mail packages

 d. None of the above

 

Q.11: Which words can be seen at the bottom of a Pro Bono ad?

 a. Ad Caption

 b. Ad Corporate

 c. Ad Council

 d. Ad Community

 

Q.12: Where are the Press Kits used as a promotional activity?

 a. At a press conference

 b. In bulletin boards

 c. In radio announcements

 d. In brochures

 

Q.13: What information does a strategic brief contain?

 a. Current beliefs of the consumers about the products

 b. Information on the competitor and the appropriate format

 c. A hypothesis of the strategic actions to be taken

 d. All of the above

 

Q.14: Copywriters are people who read, write and create ______?

 a. songs

 b. dialogues

 c. advertisements

 d. All of the above

 

Q.15: Which of the following options refers to last minute advertising?

 a. Remnant advertising

 b. Covert advertising

 c. Public service advertising

 d. Surrogate advertising

 

Q.16: Which of the following is true about infomercials?

 a. They help to create brand awareness only

 b. They are targeted to trigger an impulse purchase

 c. They rely heavily on testimonials

 d. They help to supplement sales of leading brands

Q.17: In the terminology of advertising, ‘Standard Agency Protocol’ means:

 a. How an agency likes to operate

 b. How an agency likes to communicate

 c. How an agency likes to be perceived

 d. How an agency likes to make sales

Q.18: In advertising a short, introductory headline above the main headline but in smaller type is called:

 a. Leading title

 b. Overline/Eyebrow

 c. Pre-heading

 d. Leading headline

 

Q.19: The tag line of Domino’s Pizza says, “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” This Tag line is conveying The _________ of Domino’s Pizza.

 a. Unique selling proposition

 b. Unique perceived benefit

 c. Point of difference

 

Q.20: What does the term ‘Buckslip’ in direct mail packages mean?

 a. A slip of paper in credit card bills

 b. The main copy in the ad

 c. A copy that points short, concise sales points

 d. None of the above

Q.21: The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

 a. P score

 b. S score

 c. Q score

 d. M score

 

Q.22: ________is an ad about an ad.

 a. Pseudo advertising

 b. Meta advertising

 c. Self advertising

 d. Recursive advertising

Q.23: A copywriter working for a single client is said to be part of a/an __________?

 a. interactive agency

 b. retail agency

 c. in-house agency

 d. general agency

 

Q.24: What does Pro Bono Work mean in advertising?

 a. Providing services with minimal charges

 b. Providing services with a high amount of profit

 c. Providing services with maximum charges

 d. Providing services free of cost

 

Q.25: A showcase of the copywriter’s work or collection of sample advertisements is known as.

 a. brochure

 b. commercial

 c. portfolio

 d. write-up

How to write odesk cover letter

How to write odesk cover letter

Source: odesk.com

The Basics

Every cover letter should be unique and tailored to the job you're applying for. We recommend that you write every cover letter from scratch, targeting the specific needs of that particular job. You cannot edit your cover letter once you submit it, so take the time to check for spelling and grammar mistakes before you apply.

The Background

Before you begin writing your cover letter:

• The cover letter entry field is a basic plain text editor. That means you cannot format your text with things like bold, italic, headings, and hyperlinks. 
• The form does not accept any formatting tags like HTML, BBCode, or Wiki. 
• oDesk will automatically turn any URLs you include into clickable links. 
• There is no spell checker in the cover letter form from oDesk, although it may be available through your browser.

While you’re writing your cover letter:

• Say hello in a friendly way. If you know the client's name, then use it. If you don't know the client’s name, a simple "Hello" will do. Avoid "To Whom It May Concern" or "Dear Sir." Neither salutations add warmth or value and may even be considered offensive or "spammy."
• Make your first sentence compelling. Your introduction provides a first impression and summary of your qualifications for the job. Your first line is visible to all potential clients who scan the candidate list.
• Include a clear, concise, and brief description of your related skills and experience.
• Be honest.
• Describe why you feel that you are the best person for the job. Be specific about who and what you can do. Crystallize your ideas in simple, declarative sentences.
• State your availability and how many hours you can realistically work each week separately from your job skills and professional experience. 
• Let the client know when they can contact you, your time zone, and what venues the clients can use to talk to you (such as chat, phone, or email), should they want to move on to the invitation to interview.
• Be sure to read the job description completely, in case the client requests specific information or other things. Make sure you address everything the client specifically asks for.
• Some clients will include a math problem, a phrase to repeat, or a special keyword at the end of the description to "test" candidates to be certain that they read the job carefully and with great attention to detail.
• Summarize what you offer to prospective clients. Close your cover letter by repeating your interest in their job and your understanding of the client's needs.
• Check your word count. Your cover letter should be about 200 to 250 words.

Check out our Freelancer Manual for a example cover letter and more advice.
After you write your cover letter but before you send it, ask yourself the following questions:

• Have you been selective in your job search? Success comes to those who only apply for jobs that "fit." If a job specifies Preferred Qualifications and you do not meet those qualifications, your time is better spent applying to jobs you're more qualified for.
• What is your job application limit? oDesk sets a limit or quota on the number of job applications you can submit. However, it is not a requirement you must fulfill. You can increase your job application quota by successfully completing the oDesk Readiness Test, verifying your identity, and then taking additional free skills tests.

The Details

Of course, you can compose, edit, and revise your cover letter within the text entry box on the job application page, but we recommend you do the following instead:

1. Write your cover letter in the word processor of your choice, spell check, and revise it there. 
2. Once you have your cover letter ready, copy and paste it into the cover letter text entry field on the Apply to Job page. 
3. Read through your cover letter one more time to make sure you didn’t miss anything you should correct. Pay attention to the formatting as well to ensure that it’s still okay. 
• If you have difficulty editing your own work, ask a friend to check it before you submit your application.

oDesk Google Adwords Test -1

oDesk Google Adwords Test -1

	While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
	a. The person’s country
	b. The person’s language preference
	c. The continent in which the person lives
	The person’s country, The continent in which the person lives (A, C)
	What happens when you turn on frequency capping for a campaign?
	a. It limits the number of times your ads appear on the search network
	b. It limits the number of times your ads appear on the content network and search network.
	c. It limits the number of times your ads appear to the same unique user on the content network.
	d. It limits the advertising cost to the campaign’s daily budget.
	c. It limits the number of times your ads appear to the same unique user on the content network.
	Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords:
	a. Change history
	b. Conversions
	c. Google Analytics
	d. Website Optimizer
	e. Google AdSence
	e. Google AdSence
	In the above ad, how can you make visitors reach harlosscentral.com/signup?
	a. By adding harilosscentral.com/signup in the ad copy
	b. By changing the display URL to hairlosscentral.com/signup
	c. By changing the destination URL to hairlosscentral.com/signup
	d. By hyper linking the ad title to hairlosscentral.com/signup
	c. By changing the destination URL to hairlosscentral.com/signup
	Which of the following statements about Adwords Ad Scheduling are correct?
	a. It allows you to control the days on which ads should appear.
	b. It allows you to control the time at which ads should appear.
	c. It allows you to raise or lower your bids for a campaign at certain times of the day.
	d. It allows you to change the countries being targeted at certain times of the day.
	a. It allows you to control the days on which ads should appear, It allows you to control the time at which ads should appear. (A, B)
	Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?
	a. Conversions/Cost per click (%)
	b. Impressions/Conversions (%)
	c. Cost/Conversion
	c. Cost/Conversion
	The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
	a. Ad Impression Rate (%)
	b. Ad Served Percentage (%)
	c. Ad Delivery Rate (%)
	d. Ad Impression Accrual Rate (%)
	b. Ad Served Percentage (%)
	What is the AdWord related team for the following?
	“The total number of unique users who will be served your ad over a specific period of time”
	a. Campaign viewers
	b. Demography
	c. Audience
	d. Reach
	d. Reach
	Your maximum CPC (cost per click) is $0.70. If your ad receies two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
	a. $0.30
	b. $0.35
	c. $0.50
	d. $0.55
	b. $0.35
	Google AdWords does not accept an Ad copy that includes:
	a. excessive capitalization
	b. product price
	c. incorrect grammar
	d. numberals
	a. excessive capitalization, incorrect grammar( A, C)
	Negative keywords cannot be applied to a whole ad group?
	a. True
	b. False
	b. False
	In an adwords ad, how many characters is the display URL limited to?
	a. 28
	b. 30
	c. 35
	d. 40
	c. 35
	Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?
	a. Online
	b. Course
	c. ecourse
	d. Cheap online course
	ecourse, Cheap online course(C, D)
	Given that the cost for the bid is kept constant a keyword’s Quality Score for Google and the search network is directly proportional to its ad position.
	a. True
	b. False
	a. True
	If your keyword is “reading books” and you would like to ban the ad from people looking for downloadable books, how would you keyowrd be submitted to AdWords?
	a. Reading books –downloadable
	b. reading books *downloadable
	c. reading books (downloadable)
	d. reading book
	a. Reading books –downloadable
	Which factors are directly impacted by increasing the Adwords ad budget?
	a. Ad Impressions
	b. Clicks on the Ad
	c. Ad position
	d. The CPC (Cost Per Click)
	Ad Impressions, Clicks on the Ad(A, B)
	Which of the following statements about an Ad group are correct?
	a. Ad groups only apply to the search network
	b. You cannot set prices for individual keywords within an Ad group
	c. An ad group contains one or more ads
	c. An ad group contains one or more ads
	The Google Ad placement feature allows you to choose location on the Google content network where your ad can appear. Which of the following can be selected as ad area for the ad to appear?
	a. An entire website
	b. A selection of pages from a website
	c. An individual ad unit on a single page
	c. An individual ad unit on a single page
	If your Adword ad attracts a higher CTR (Clickthrough rate) it will lead to an improved ad position.
	a. True
	b. False
	a. True
	Which of the following statement about campaign dates is corrects?
	a. It is not possible to specify a campaign start date and end date in the same campaign.
	b. By default Adwords pre-sets the campaign start date with today’s date.
	c. You cannot pause the campaign midway if an end has been specified.
	b. By default Adwords pre-sets the campaign start date with today’s date.
	Is it possible for you to limit the number of impressions you will allow pre month for a particular campaign?
	a. Yes
	b. No
	b. No
	Keyword option determine which Google searches can trigger your ads to appear. Which of the following search could trigger an ad for the keyword “Online course” using Exact Match Settings?
	a. Cheap Online course
	b. Course
	c. Online Course
	d. ecoure
	c. Online Course
	Which of the following statements with regard to AdWords settings are correct?
	a. Increasing the budget leads to an increase in the CTR (Clicktrough rate).
	b. Targeting smaller regions through ads can result in more relevant ads with higher clikthrough rates.
	c. Targeting smaller regions through ads results in fewer impressions.
	d. Chosing specific keywords will result in higher clickthrough rates.
	e. Chosing specific keywords will result in higher clickthrough rates.
	c. Targeting smaller regions through ads results in fewer impressions.
	What does the “Conversions (many-per-click)” value represent?
	a. The number of view-through convrsions.
	b. The number of conversions counted on the 60-day Lookback.
	c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click
	d. There is no such statistic.
	c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click
	Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?
	a. The view-through conversions that occur after 14 days will be discarded
	b. The Click conversions will still be counted on the standard 30-day lookback.
	c. This setting will not impact view-through conversions which already been recorded
	d. The view-through conversions that occur before 14 days will be discarded.
	d. The view-through conversions that occur before 14 days will be discarded.
	State whether true of false.
	If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
	a. True
	b. False
	b. False
	At which of the following levels may a daily budget be set?
	a. Keyword
	b. Campaign
	c. AdWords Account
	b. Campaign
	Is it possible to set a maximum CPC (cost per click) at the Ad group level?
	a. Yes
	b. No
	a. Yes