Thursday 22 December 2022

Coronavirus disease (COVID-19): How is it transmitted?

How does COVID-19 spread between people?

We know that the disease is caused by the SARS-CoV-2 virus, which spreads between people in several different ways.

  • Current evidence suggests that the virus spreads mainly between people who are in close contact with each other, for example at a conversational distance. The virus can spread from an infected person’s mouth or nose in small liquid particles when they cough, sneeze, speak, sing or breathe. Another person can then contract the virus when infectious particles that pass through the air are inhaled at short range (this is often called short-range aerosol or short-range airborne transmission) or if infectious particles come into direct contact with the eyes, nose, or mouth (droplet transmission).

  • The virus can also spread in poorly ventilated and/or crowded indoor settings, where people tend to spend longer periods of time. This is because aerosols can remain suspended in the air or travel farther than conversational distance (this is often called long-range aerosol or long-range airborne transmission).

  • People may also become infected when touching their eyes, nose or mouth after touching surfaces or objects that have been contaminated by the virus. 












Further research is ongoing to better understand the spread of the virus and which settings are most risky and why. Research is also under way to study virus variants that are emerging and why some are more transmissible


When do infected people transmit the virus?

Whether or not they have symptoms, infected people can be contagious and the virus can spread from them to other people.

Laboratory data suggests that infected people appear to be most infectious just before they develop symptoms (namely 2 days before they develop symptoms) and early in their illness. People who develop severe disease can be infectious for longer.

While someone who never develops symptoms can pass the virus to others, it is still not clear how frequently this occurs and more research is needed in this area.


What is the difference between people who are asymptomatic or pre-symptomatic? Don’t they both mean someone without symptoms?

Both terms refer to people who do not have symptoms. The difference is that ‘asymptomatic’ refers to people who are infected but never develop any symptoms, while ‘pre-symptomatic’ refers to infected people who have not yet developed symptoms but go on to develop symptoms later. 


Are there certain settings where COVID-19 can spread more easily?

Yes, any situation in which people are in close proximity to one another for long periods of time increases the risk of transmission. Indoor locations, especially settings where there is poor ventilation, are riskier than outdoor locations. Activities where more particles are expelled from the mouth, such as singing or breathing heavily during exercise, also increase the risk of transmission.

The “Three C’s” are a useful way to think about this. They describe settings where transmission of the COVID-19 virus spreads more easily:

  • Crowded places;
  • Close-contact settings, especially where people have conversations very near each other;
  • Confined and enclosed spaces with poor ventilation.  




The risk of COVID-19 spreading is especially high in places where these “3Cs” overlap.

In health facilities where people are receiving treatment for COVID-19, there is an increased risk of infection during medical procedures called aerosol generating procedures. These can produce very small droplets that can stay suspended in the air for longer periods of time and spread beyond conversational distances (typically 1 meter). This is why health workers performing these procedures or in settings where these procedures are performed should take specific airborne protection measures, including using appropriate personal protective equipment such as respirators. This is also why visitors are not permitted in areas where these procedures are being performed.


How can I reduce my risk of getting COVID-19?

There are many things you can do to keep yourself and your loved ones safe from COVID-19. Know your risks to lower risks. Follow these basic precautions:

  • Follow local guidance: Check to see what national, regional and local authorities are advising so you have the most relevant information for where you are.
  • Keep your distance: Stay at least 1 meter away from others, even if they don’t appear to be sick, since people can have the virus without having symptoms.
  • Wear a mask:  Wear a well-fitting three-layer mask, especially when you can’t physically distance, or if you’re indoors. Clean your hands before putting on and taking off a mask.
  • Avoid crowded places, poorly ventilated, indoor locations and avoid prolonged contact with others. Spend more time outdoors than indoors.
  • Ventilation is important: Open windows when indoors to increase the amount of outdoor air.
  • Avoid touching surfaces, especially in public settings or health facilities, in case people infected with COVID-19 have touched them. Clean surfaces regularly with standard disinfectants.
  • Frequently clean your hands with soap and water, or an alcohol-based hand rub. If you can, carry alcohol-based rub with you and use it often.
  • Cover your coughs and sneezes with a bent elbow or tissue, throwing used tissues into a closed bin right away. Then wash your hands or use an alcohol-based hand rub.
  • Get vaccinated: When it’s your turn, get vaccinated. Follow local guidance and recommendations about vaccination.


Wednesday 21 December 2022

Content Tactics to Promote Your Blog and Boost Traffic

 A blog can be an extremely valuable tool for your business. Because you’re likely to dedicate a good amount of time identifying and generating the best information to provide to your target audience, you will want to be sure your blog gets the traffic you desire.

As a content marketing tool, blogs help nurture existing relationships, reach new customers, and drive traffic to your website. And with the right promotional strategies, you can get the most out of your blog content and even potentially monetize your blog.

This article dives into what to consider to ensure you’re off to a great start. From there, you can apply best tactics to promote your blog, doing so on the most appropriate online channels.

  • Before promoting your blog
  • Best tactics to promote your blog
  • Where to promote your content

Before promoting your blog

Pre-planning will help keep you organized and make sure your content is ready for the world to see. Before promoting your blog, consider the following tasks:

  • Conduct a technical website audit
  • Do content research
  • Work on content optimization
  • Establish and build a loyal base of readers
  • Test social media buttons
  • Set up tracking tools like Google Analytics

Conduct a technical website audit

A glitchy, slow-to-load website is your ticket to a high bounce rate. This is when visitors visit your site and leave quickly due to slow loading times or difficulty navigating. You can avoid a frustrating experience for visitors with a dependable web hosting service. Many web hosts also provide plug-ins for faster loading speed.

Before inviting visitors to your well-developed and researched blog, do an audit of your site. Are all links working, including CTA and social media buttons?

Also make sure search engines are able to find and crawl your website to index it, allowing people to discover your blog. Use a plug-in like Yoast or SEOPress to do this.

Do content research

Know your industry and picture your ideal customer. Consider what interests or worries them and how you can provide solutions to help solve their problems. When you provide useful content to your target audience, you’re more likely to gain subscribers and leads.

Once you get an idea of who your customer is, consider your tone of voice. For instance, within a consulting or law niche you will probably want to be professional and serious, but in the subject area of graphic design you might be able to pull off a more playful tone.

Now that you know your customer and tone, research popular keywords that target your niche and audience. If you’re unsure where to begin with keyword research, there are tools made for this. For example, Moz Keyword ExplorerSemrush, and Google Trends round up popular search data from around the world.

From there, decide which type of content is best for your audience. This might be a case study, an infographic, a list, a video, or a how-to article. 

Work on content optimization

Optimized content is searchable content that helps your business get discovered in the digital space. Both on- and off-page search engine optimization (SEO) strategies may result in better search engine results for your blog.

For the best results with on-page SEO, sprinkle high-ranking keywords throughout your blog content, making them fit in naturally. Place keywords in the page title, main heading, first paragraph, and within the subheadings. Include compressed images and add alt text for vision-impaired readers. Alt text, which is a readable text copy that appears if an image doesn’t load, also helps search engines index the images.

Off-page SEO happens outside of your webpage and can help improve brand authority and site ranking. Some tactics include link-building, having an active social media presence, guest posting, making appearances on podcasts or forums, and receiving reviews about your brand. 

Establish and build a loyal base of readers

To get the greatest benefit from your blog, you need readers. But how do you get them?

Establishing and building a loyal base of readers happens in several ways, including through email subscribers, social media, and a CTA on your website. Curating an email list allows you to directly notify subscribers when you post new content and give your blog the attention it deserves. And with social media, sharing a link to specific blog content along with relevant hashtags and strategic tagging may boost engagement.

What if customers are already on your website? Include a link to your blog content if it’s relevant to what they’re already looking at. For example, if they’re buying a rug, you might include a link to a blog post about proper rug care. One best practice is to include a CTA button that allows readers to subscribe directly to your blog.

Test social media buttons

Include social sharing buttons, such as Facebook, Twitter, and LinkedIn, for visitors to click and share your content. Make a point to test these buttons beforehand, though, to make sure they work, connecting to the correct social network platform.

Awesome content deserves sharing, so make it easier for readers to share with working social media buttons.

Set up tracking tools like Google Analytics

Analytics tools measure how visitors interact with a website or blog. This lets you know what customers like or dislike, guiding adjustments to your content marketing strategy when necessary.

One way to do this is through Google Analytics, which allows you to measure several viewer activities, including:

  • Organic search (in other words, unpaid search results)
  • The number of direct visitors (those who type your blog’s URL into their search bar)
  • The number of referrals (those who come from another website)
  • Paid search (those who come from clicking on a paid ad)
  • The number of visitors from your emails

Based on the parameters you set, you will be able to see how your blog is performing on a continuous basis.

Best tactics to promote your blog

With the right blog promotion strategy, you can nurture relationships and build your brand. Consider the following tips to help you promote your blog and increase traffic:

1. Repurpose your content

Save time and put a new spin on previously published content with repurposed content, which is done in several ways. For example, make an infographic, a video, or a podcast from older content or share quotes from your blog on social media.

One big benefit from this approach is that instead of coming up with content from scratch, you may save time, effort, and money by recycling older content. You can also add interest and appeal to a wider audience.

3. Promote on social media

Don’t underestimate the value of social media platforms to increase blog traffic. Share your new blog post on multiple social media sites. Use hashtags to label content and help the right people find it. Consider including an eye-catching image or video, especially on more visual platforms like Instagram. Images often are strong drivers to make social media users stop and read a post. Over time, you’ll get a feel for which social media channels are geared toward your niche so you can put your focus on those sites.

Include a link to your blog on all of your social media accounts. This simple step makes it easy for visitors to catch up on older posts and maybe even share content on their own social media profiles.

4. Invest in paid promotion

While we all like free stuff, there is something to be said for paid promotion. Paid ad spots may bring higher visibility and get your blog in front of more people.

One way to use paid advertising to promote your blog is to advertise on search engines like Google. These marketing techniques can also put your ad in front of viewers who have visited your site and may provide a gentle nudge for them to come back.

5. Take advantage of email marketing

This promotion tactic helps to build relationships and supply your blog with converted visitors. To get started, build an email list of leads, create catchy subject lines that hook the reader, and curate compelling email content that drives recipients to your blog.

Building an email list takes time; with a few tricks, you can get off to a good start. For example, add a subscribe button to your site, provide an opt-in for special discounts or deals, or have a sign-up form to join a loyalty program.

People generally love a good deal and often have no problem giving up an email address in exchange for freebies or a discount code. 

6. Post articles frequently

It’s no good to show up once or twice, but disappear only to reappear out of the blue six months later. Stay relevant in your community with new content posts. By showing your audience your commitment to providing the most current information, you add value to your brand.

Use a content calendar to stay on top of posts. Include upcoming posts, status updates, and planned promotions. Design your own template or consider choosing from several online templates to help plan your frequency. 

7. Reach out to influencers

Influencer marketing can supply credibility to your brand and provide numerous other benefits, such as increased leads and sales, a larger social media following, and more site traffic.

Before reaching out for a favor, though, try to build a relationship. One way to do this is by linking to an influencer’s social media or blog posts from your own blog.

An influencer partnership may help build your audience. Influencers promote brands in ways that connect personally with their followings. Like a friend, influencers share what works for them and how it could work for their followers, too. 

8. Take part in guest blogging

Since you’re already blogging on your own website, why not lend your expertise as a guest blogger? A guest post is a great way to plug your brand and draw visitors to your blog.

Blogger outreach can help you get your brand in front of fresh eyes. It may take a few tries to get audience attention, but you will start to gain traction by crafting and posting your own high-quality content to show as an example of the value you bring.

This is one area where working with a freelance writer may bring valuable help. If you’re looking to create content that gets the attention of other bloggers, consider working with an expert blog writer via Upwork.

10. Comment on Quora

Did you know Quora is a worthwhile channel to help drive visitors to your blog? Do a quick search on Quora and you’ll find a vast number of people with questions that need answers.

Find your niche and answer questions in the comments section. Make sure to provide genuine answers rather than spamming people with a link to your blog. In fact, consider including your blog URL only in your profile so readers are able to easily reference it if they find your information useful.

This practice helps to get your name out and it also  allows you to discover industry trends. You are likely to find a practically unlimited supply of new topics for your own blog. 

11. Improve your website’s performance


A piece of content is only as good as its website. If readers have a poor user experience while visiting your blog, they’ll probably leave and might not give your website a second chance the next time they come across your brand.

If you need a fast, reliable, and secure hosting site, WordPress is one great option—for both first-time and long-time bloggers. Using its onboard SEO tools, you can optimize your site for search engines and social media, analyze site performance, and identify weak areas, such as oversized images or broken links. 

12. Participate in webinars

Webinars help in delivering content in new ways that may attract different groups of viewers. The fact is that reading articles and long blog posts isn’t for everyone.

Webinars are great for complex topics or special presentations. They can prove to be valuable for connecting with your audience and building your brand as a thought leader. If viewers find what you say useful, they’re likely to search for more information. This provides a great opportunity to link to your blog.

13. Participate in forums

For every passion, interest, or issue, you’re likely to find an online forum. Bring your expert advice and get your name out there at the same time. This is also a good place to link to your blog, especially if you’ve written about the topic before and think others would benefit from the information.

Some online forums used for asking questions include specific subreddits on Reddit and communities on Discord. With online forums like these, you have the opportunity to directly connect with people on a more personal level.

14. Organize events

Events can bring you outside the digital space and face-to-face with new leads and industry professionals.

For example, you might organize industry-related seminars or workshops, pop-up shops, or launch parties. Specialized events may help grow excitement for your brand and help you gain exposure to and readership of your blog.

15. Build your own group or network

Establish authority and build your own network. Participating in online communities, such as Facebook Groups, provides the opportunity to connect with your community and share valuable information.

When you build your own online community, take the opportunity to advertise your blog, especially if you want to go more in-depth about a topic but don’t want to lose readers’ attention with a long social media post.

Where to promote your content

Knowing where to promote your content will help you reach your target audience and increase leads. The main distribution platforms include:

Email

Use email as a promotional tool to send thoughtfully created content directly to your customers’ inboxes. Remember to include a link to your latest blog post.

Email is a great opportunity to connect with industry experts and even attract guest writers. And as you gain readers, use the number of clicks on your blog link to determine audience interest. This will help you tailor content to what your readers (and potential customers) want to read. 

Social media

You might be tempted to post all of your blog content on each social media channel, like Instagram, Facebook, and LinkedIn. However, each platform has its own audience and expectation for what they want to see.

For example, if you’re interested in targeting Facebook users, you might stick with sharing videos and curated content from your blog. Obviously, with Instagram, you’d post high-resolution photos and Stories linking back to your blog. And because LinkedIn is geared toward working professionals, you’d want to share blog content that’s related to careers, professional growth, and company news. 

Website

With all the strategies you could use to promote your blog, don’t underestimate the value of your business website as a promotion tool. Dedicate a page link to your blog and direct visitors to visit with a CTA button. Use a subscription button so visitors can sign up for new blog post notifications.

It’s also a good idea to link your blog on all communication channels, such as your social media bio and email signature line. This provides a direct link to your work and gives your audience easy access to your blog.

Get the most from your blog

A mix of content marketing tactics is useful to help your business get the greatest value from your blog. You may be able to elevate your strategies even further by partnering with an independent professional.

Tuesday 20 December 2022

Data Structures

 

What is Data Structure:

A data structure is a storage that is used to store and organize data. It is a way of arranging data on a computer so that it can be accessed and updated efficiently.

A data structure is not only used for organizing the data. It is also used for processing, retrieving, and storing data. There are different basic and advanced types of data structures that are used in almost every program or software system that has been developed. So we must have good knowledge about data structures. 

Classification of Data Structure: 

Classification of Data Structure

Classification of Data Structure

  • Linear data structure: Data structure in which data elements are arranged sequentially or linearly, where each element is attached to its previous and next adjacent elements, is called a linear data structure. 
    Examples of linear data structures are array, stack, queue, linked list, etc.
    • Static data structure: Static data structure has a fixed memory size. It is easier to access the elements in a static data structure. 
      An example of this data structure is an array.
    • Dynamic data structure: In dynamic data structure, the size is not fixed. It can be randomly updated during the runtime which may be considered efficient concerning the memory (space) complexity of the code. 
      Examples of this data structure are queue, stack, etc.
  • Non-linear data structure: Data structures where data elements are not placed sequentially or linearly are called non-linear data structures. In a non-linear data structure, we can’t traverse all the elements in a single run only. 
    Examples of non-linear data structures are trees and graphs.

For example, we can store a list of items having the same data-type using the array data structure.

Array Data Structure

Array Data Structure